Your brand, inside the world's most important photography moments.

Picter powers submissions to World Press Photo, Magnum, Aperture, and 400+ open calls. Place your brand in front of 350,000+ photographers, visual storytellers and visual artists, inside their professional workflow.

Picter's user interface showing the grid of current open calls with two prominent media placements above and within the contest grid
  • Aperture logo
  • Belfast Photo Festival logo
  • Leica logo
  • Magnum logo
  • Nikon logo
  • Polaroid logo
  • Vogue logo
  • World Press Photo logo
  • Unesco logo
  • MoMA logo
  • Google logo
  • Adobe logo
  • Canon logo
  • Images Vevey logo
  • MPB logo
  • Condé Nast logo
  • Foam logo

The Platform

The infrastructure behind professional photography

When photographers, visual storytellers and visual artists submit to World Press Photo or apply to a Magnum open call, they do it on Picter. Your brand appears inside that professional workflow, embedded in a career moment. A captive, high-intent audience you can reach here and only here.

When photographers, visual storytellers and visual artists submit to World Press Photo or apply to a Magnum open call, they do it on Picter. Your brand appears inside that professional workflow, embedded in a career moment. A captive, high-intent audience you can reach here and only here.

121,0000

Newsletter subscribers

450

%

Avg. open rate

581,0000

Yearly visitors

1650

+

Markets worldwide

The Audience

A verified community of working professionals with real purchasing power.

Working professionals who invest seriously in their craft – and the tools behind it. An audience you won't find anywhere else.

Working professionals who invest seriously in their craft – and the tools behind it. An audience you won't find anywhere else.

Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
Annette Apel
Alvin Ng
AnaHell
Katya Ilina
Hugh Fox
Margaux Corda
Olivia de Villaine
780

%

Professional or semi-pro

400

%

Freelance / self-employed

5,0000

Avg. annual gear spend

1650

+

Markets worldwide

Placements

7 placements across the full user journey, from login to submission complete.

Contest Grid Banner

Premium position in the contest browsing interface. High visibility, first thing users see.

Contest Grid Banner

Premium position in the contest browsing interface. High visibility, first thing users see.

Contest Grid Card

Native card format alongside real contests. Blends into the browsing experience.

Contest Grid Card

Native card format alongside real contests. Blends into the browsing experience.

Login Page

Guaranteed visibility every time a photographer logs in to submit work.

Login Page

Guaranteed visibility every time a photographer logs in to submit work.

Submission Page + Confirmation

High-attention moment — photographer just finished submitting. Email + page placement.

Submission Page + Confirmation

High-attention moment — photographer just finished submitting. Email + page placement.

Dedicated Newsletter

100% share of voice. Exclusive send to 120k+ subscribers. The strongest driver of qualified clicks and downstream engagement.

Best performing slot

Dedicated Newsletter

100% share of voice. Exclusive send to 120k+ subscribers. The strongest driver of qualified clicks and downstream engagement.

Best performing slot

Contest Newsletter

Your brand alongside upcoming deadlines – on a consistent bi-weekly frequence.

Highest reach

Contest Newsletter

Your brand alongside upcoming deadlines – on a consistent bi-weekly frequence.

Highest reach

  • "All Leica SL3 cameras sold out within 10 days of our Picter campaign going live."

  • "10 months in, actual impressions already exceeded the initial assumption by 1 million"

  • "All Leica SL3 cameras sold out within 10 days of our Picter campaign going live."

  • "10 months in, actual impressions already exceeded the initial assumption by 1 million"

How it works

Every campaign comes with a partner.

Share your objectives

Tell us your goals and target markets. We listen first.

Share your objectives

Tell us your goals and target markets. We listen first.

We build your package

Bespoke placement mix, geo-targeting, and creative guidance.

We build your package

Bespoke placement mix, geo-targeting, and creative guidance.

Active optimisation

Your dedicated account manager optimises mid-campaign. Active improvement, full reporting.

Get it touch

Request the 2026 Media Kit.

Detailed audience data, placement specs, pricing, and case studies. Or book a call and we'll walk you through a proposal tailored to your markets.

Rohit Sharma
Head of Creative Solutions

FAQ

Common questions from media buyers.

How is this different from advertising on social media?

Can I target specific markets?

What's included in every campaign?

What kind of results can I expect?

Do you offer bespoke packages?